27 passionate runners from Europe and Taiwan are ready to showcase perseverance and unity at the historic race in Germany’s capital Munich/Taipei, 12 September 2023 - Taiwan Excellence, an initiative by the Taiwan Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA), is set to announce its selected marathon team for the 2023 BMW BERLIN-MARATHON. As a testament to its commitment to global collaboration in business and sports, the team will be introduced a day before the race, showcasing the spirit of unity as they embark on the marathon across Berlin's iconic landmarks. Event Highlights • Team Presentation: Taiwan Excellence will introduce a diverse group of 27 amateur runners from Europe and Taiwan, selected from countries like Spain, Germany, Poland, and Taiwan. This team, the result of Taiwan Excellence's summer pan-European campaign, epitomizes the collective spirit of endurance and shared aspirations. • Venue...

Taiwan’s marketing initiative laces up for the 2023 BMW Berlin Marathon by recruiting recreational runners to run the world-famous marathon as part of Team Taiwan Excellence Munich/Taipei, 21 June 2023 - Taiwan Excellence, official partner of the 49th BMW Berlin Marathon, is actively seeking 15 enthusiastic runners from all over Europe to participate in the renowned marathon in Germany's capital on 24 September. The campaign slogan, "Run with Taiwan. Strive for Excellence," perfectly captures the spirit of the event, inspiring long-distance runners to pursue their goals with determination. This is the first time that the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs (MOEA) and the Taiwan External Trade Development Council (TAITRA) are extending their campaign for the BMW Berlin Marathon to reach audiences in central, eastern, and western European countries. Slogan kindles spirit of campaign Taiwan Excellence, an initiative...