Taiwan’s marketing initiative laces up for the 2023 BMW Berlin Marathon by recruiting recreational runners to run the world-famous marathon as part of Team Taiwan Excellence

Munich/Taipei, 21 June 2023 - Taiwan Excellence, official partner of the 49th BMW Berlin Marathon, is actively seeking 15 enthusiastic runners from all over Europe to participate in the renowned marathon in Germany's capital on 24 September. The campaign slogan, "Run with Taiwan. Strive for Excellence," perfectly captures the spirit of the event, inspiring long-distance runners to pursue their goals with determination. This is the first time that the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs (MOEA) and the Taiwan External Trade Development Council (TAITRA) are extending their campaign for the BMW Berlin Marathon to reach audiences in central, eastern, and western European countries.

Slogan kindles spirit of campaign

Taiwan Excellence, an initiative by BOFT and TAITRA, is partnering the BMW Berlin Marathon for the sixth time. Highlighting the mutual economic interest between Europe and Taiwan, the 2023 campaign “Run with Taiwan. Strive for Excellence” reaches out to recreational runners from across Europe, encouraging them to run the Berlin marathon as part of Team Taiwan Excellence.

James C. F. Huang, Chairman of TAITRA and an avid runner himself, directs the spotlight towards the runners and the captivating atmosphere of the event: "Each year, we are inspired by the remarkable team spirit and camaraderie exhibited by our runners, coupled with the unparalleled atmosphere of this prestigious event in the heart of Berlin. The unwavering commitment, endurance, and pursuit of excellence showcased by all participants align perfectly with our own philosophy. We wholeheartedly invite running enthusiasts from across Europe who share these values and are determined to chase their goals to apply and join Team Taiwan Excellence."

A campaign featuring online and offline activities will launch across various marketing channels, with a specific focus on engaging runners in Germany, the Czech Republic, and Poland. Aspiring marathon runners from anywhere in Europe, eager to turn their dream of participating in the Berlin marathon into a reality, are welcome to join Team Taiwan Excellence and invited to apply online at www.taiwanexcellencemarathon.eu.

Team presentation at the Marathon Expo at the former Tempelhof Airport

As an official partner, Taiwan Excellence will be prominently featured at the Marathon Expo, the sports, health, and lifestyle fair held at the historic Tempelhof Airport in Berlin leading up to the race weekend (21 to 23 September). Running enthusiasts will have the opportunity to fully engage themselves in the dynamic world of cutting-edge products and innovative technological advancements from Taiwan, experiencing a glimpse into the future. The highlight will be a press event taking place on Saturday, 23 September at the Taiwan Excellence Pavilion. During the event, the team will be introduced to the media, showcasing the individuals who comprise the Taiwan Excellence marathon team.

Taiwan's unyielding innovative spirit embodies top-quality standards

Taiwan Excellence, an initiative spearheaded by the Taiwan Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA), has been championing Taiwanese companies and industries since its inception in 1992. The initiative stands as a testament to Taiwan's remarkable rise as a premier global hub for top brands that have gained renown for their innovative excellence. The cutting-edge products spanning various industries serve as a testament to the country's unwavering innovative spirit, demanding the highest standards in qualitative innovations, designs, and manufacturing to succeed in the world market.