Magnum, the world’s favorite ice cream brand, has today announced the roll out of more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic. The launch represented the “world’s first” tub within the ice cream industry that contains recycled plastic and that aims to contribute towards the challenge of keeping plastic waste out of the environment and in the value chain. Magnum is the first to use recycled plastic within the ice cream industry and after a successful pilot launch in Spain, Belgium and Netherlands last year, the full roll out across all European countries is another exciting step to offer more sustainable packaging to consumers. New Magnum tubs have been developed in close collaboration of Unilever and SABIC. To be able to answer consumer’s expectations of robust packaging from Unilever’s A-brand ice cream,...