*.* mobieTV GmbH (Germany) and Vodafone Czech Republic a.s.
(CZ) today announced the successful deployment of Europe’s first mobile video-sharing
service with user-generated content in Vodafone's wireless network.
The service is called MoVidi and enhances Vodafone’s ‘Yourmode’ program. MoVidi enables
all users of multimedia phones to post and watch video clips with their mobile phones without
the need to install special software or tools. The new mobile interactive entertainment
platform serves approximately 99% of the Czech population on the 2.5G (GPRS/EDGE)
network as the user experience is tailored to lower-end phones as well as higher-end
phones.
The MoVidi concept enables Vodafone to increase data traffic with a sticky easy-to-use
service: Everybody with a multimedia phone can upload his or her own videos and have
viewers all around the country share their life. Furthermore, the users have the opportunity to
discuss the ‘Vidis’, forward them to their friends or rate them. Presently 6 categories are
offered (Funny, Party, On the Road, Love, Music, Games) with a “Best Of The Day” and a
“Last Uploaded Section” on the start-page.
The strong uptake in the first weeks shows that a new video community has grown and that
the mobile market is ready for user-generated interactive entertainment and mobile
marketing.
About Vodafone Czech Republic a.s.
Vodafone Czech Republic a.s. is the operator of a GSM mobile telecommunications network. The
company received its license for operating a GSM 900/1800 network on October 8, 1999. In 2000,
Vodafone Czech Republic (at that time Oskar) became the fastest growing operator and set a new
record in the history of GSM after successfully providing signal coverage for 98 percent of the
population. The company launched its commercial operations on March 1, 2000. Two years after
commencing commercial activities, Vodafone Czech Republic (Oskar) was regarded as the most
progressive and most customer-oriented company in the Czech Republic according to the "Corporate
Image Sensor" survey. During the same year, the operator gained its millionth customer. In 2004, the
Czech Top 100 chart as the most dynamic firm of the year and made prices for calls to all networks
uniform. In 2005, Oskar became part of the world's biggest mobile operator, Vodafone, and in
February 2006, it officially changed its name. At this time, Vodafone Czech Republic has the highest
monthly average revenue per user (ARPU) in comparison with competing operators. It also provides
services to nearly 2.5 million customers and owns a license for the operation of a third-generation
UMTS network. Vodafone is active in the field of corporate social responsibility and established the
Vodafone Czech Republic Foundation in 2006.
About mobieTV
mobieTV stands for mobile interactive entertainment TV and was founded in 2004 in Munich,
Germany. MoVidi is Europe’s first mobile user-generated content and social network service offered
by mobieTV. MoVidi allows people to upload and share mobile phone video clips where ever they are
located. The service went live in Germany in 2006. For more information, visit www.mobieTV.com or
write to info@mobieTV.com.